ILLUMINATI GROUP BRANDING

Giving VC a secret society angle

Embarking on a venture with Illuminati Group, a nascent VC firm, presented the exciting challenge of infusing their visual identity with a contemporary aesthetic. Every image selected carried a profound personal significance for the founders, adding a layer of depth to the design process. The unique challenge lay in achieving a harmonious blend of classical and avant-garde styles, navigating the delicate intersection between tradition and innovation. Striking this balance became a focal point, as we endeavored to create a visual representation that resonated with the founders' personal narratives while embodying the firm's forward-thinking and modern approach.

DESIGN CHALLENGE

Create a new brand for a VC that was looking to and walk the line of legacy and modernism

CLIENT

Jodie Yorg

ROLE / EXECUTION

Illustrator/Art Director


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