CANN BRAND CREATIVE
Marketing in the CBD space
Assuming the role as the inaugural designer at Cann + Botl, I undertook a diverse array of responsibilities spanning various marketing channels, including B2B, programmatic, social media, email campaigns, and activations. The breadth of tasks allowed me to contribute to a wide spectrum of assets crucial for the brand's promotional efforts. Below are a few highlighted selections from my tenure at Cann, showcasing the range and versatility of design work undertaken during my time with the team.
DESIGN CHALLENGE
Extending the initial illustration and visual language to print and digital touch points for the sales team in order to meet quarterly goals.
ROLE / EXECUTION
Illustrator/Associate Brand Designer
TEAM MEMBERS
Eliza Robson / Creative Director
Fern Diaz / Copy Writer
Kanako Shimura / Illustrator
B2B creative visuals, focusing on the Cann mascot adds a layer of whimsy to our brand.
The brand’s tone lent itself to fun email newsletter stories like the following.
Cann is actively giving back to the black community and informing through it’s social media channels.
Programmatic ads were our bread and butter when it came to getting our messaging into new, approved markets
