CIGNA CREATIVE

Maintaining a human connection, Cigna, a health insurance company, utilizes its social media platforms as a conduit for delivering uplifting messages. The company's communication tone with consumers centers around encouraging the fearless expression of individuality and freedom. In alignment with this ethos, Cigna's visual identity embraces dynamic and vibrant color palettes, complemented by positive affirmations. The content further extends its positivity by addressing national holidays and current events in an optimistic light.