Yelp Illustration Rebrand
New visual language
I had the privilege of being a member of an exceptional team of designers and illustrators tasked with crafting the fresh aesthetic for Yelp's communications. From the initial stages of sketch exploration to the culmination of the final development, our collaborative efforts spanned just a couple of months. This project stands out as one of the most rewarding experiences in my career, witnessing the transformation of ideas into a cohesive and visually compelling communication strategy for Yelp. The dynamic collaboration and swift progression from concept to execution underscored the collective dedication and creativity of our team, making it a truly gratifying endeavor.
Design Challenge
Update the illustration in order to be more: inclusive, efficient, and cohesive.
Team Members
Winston Scully/ Brand Designer
Kevin Sandoval / Brand Designer
Stephanie Shoemaker / Jr. Brand Designer
Anthony Quiatchon / Lead UX/UI
Clara MacDonell / UX Designer
John Salaveria / UX Designer
Role / Execution
Illustrator/Graphic Designer
The status quo building blocks
Used in real event creative
Early explorations and sketches:
Refined team explorations
Process and more refinement brought from freelancer
Some examples from events