Injecting life into a new brand
Veev Brand Creative
Stepping into the role as the inaugural designer under the Creative Director at Veev marked a captivating and rewarding experience. In the wake of a recent brand refresh, there emerged an exciting challenge to infuse the company's visual identity with a touch of illustration, specifically honing in on the human and team-centric facets. This undertaking required a delicate balance of creativity and strategic thinking to seamlessly integrate illustrative elements that not only complemented the refreshed brand but also emphasized the human connection within the company. Navigating this creative journey proved both enjoyable and demanding, contributing to the enhancement of Veev's overall brand narrative.
Design Challenge
Inject illustration into a new category that is the tech/home space around our internal and external communications
Role / Execution
Illustrator/Graphic Designer
Team Members
Chelsea Stewart / Senior Director
Aubrielle Phillips Director of Marketing
It all starts with the hands
Focusing on hands in order to remind the audience of the human element in our products.
And marrying with brand elements like their “loop” graphic for our hiring posts on LinkedIn at first.
To then use them for internal images like our all hands.
Then start looking at representing the house on the inside and outside through a little bit of motion.
Below are some selects of social media posts created for an array of holidays and messaging opportunities for the brand.
During the end of my time at Veev we started to expand beyond hands to full people as part of our communications.
These were just some initial concepts.
