Illuminati Group Branding
Giving VC a secret society angle
Embarking on a venture with Illuminati Group, a nascent VC firm, presented the exciting challenge of infusing their visual identity with a contemporary aesthetic. Every image selected carried a profound personal significance for the founders, adding a layer of depth to the design process. The unique challenge lay in achieving a harmonious blend of classical and avant-garde styles, navigating the delicate intersection between tradition and innovation. Striking this balance became a focal point, as we endeavored to create a visual representation that resonated with the founders' personal narratives while embodying the firm's forward-thinking and modern approach.
Design Challenge
Create a new brand for a VC that was looking to and walk the line of legacy and modernism
Client
Jodie Yorg
Role / Execution
Illustrator/Art Director