Pictionary's angle is to illustrate the depth and richness of a quick stroke. The process consisted of Camilo Ruano, Diego Ortiz, and myself sketching and brainstorming easy objects — preferably vehicles — and detail the textures as much as possible. We'd land on a couple of ideas. I'd model and Camilo would retouch and composite to pitch to Diego. A lighthouse, a windmill, and a train were just some of the few of the ideas but the rocket and submarine received their blessing. We didn't win a Lion this year, but were happy to have been shortlisted at Cannes 2011.
Category: Entertainment & Leisure
Agency: OGILVY & MATHER COLOMBIA
Date of First Appearance: Jan 21 2011
Entrant Company: OGILVY & MATHER COLOMBIA, Bogotá, COLOMBIA
Chief Creative Officer: John Raul Forero
Executive Creative Director: Juan Jose Posada
Creative Director: Diego Ortiz
Copywriter: Diego Ortiz
Art Director: Camilo Ruano - Andres Hernandez
Illustrator: Oruga Touching Dreams
Art Buyer: David Alvarado
Account Supervisor: Fabio Quiroga
Advertiser's Supervisor: Eduardo Baez
Account Manager: Fabio Quiroga
The Outdoor Advert titled ROCKET was done by Ogilvy & Mather Bogota advertising agency for brand: Pictionary in Colombia. It was released in the Jan 2011.