El Chavo Branding & Apparel
El Chavo designs is an apparel line based on the popular 70's Mexican show, El Chavo del Ocho.
The objective is to expose the show's memorable catch phrases and characters to a younger demographic in order to guarantee the longevity of the franchise. El Chavo’s® brand’s logo is a handwritten, scripted font that reflects it’s classical, yet whimsical and comical appeal of said show. This will reinforce recognition amongst the desired demographic. A clean cartoonish vector style has been adopted, in order to appeal to the demographic. Graphically, each shirt contains two things: a character's defining article of clothing and a catch phrase.
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